Elvin Saruni, performance marketerStart a project

    Skills, tools and services

    What I can do for your business, and the tools behind it. Choose a service to message me about it by email or WhatsApp, with the details already filled in.

    SEO, GEO and AEO

    Technical SEO and content optimisation to improve rankings and bring in qualified traffic, plus GEO and AEO so your content is found in AI answers as well as search results.

    • Technical SEO audits and fixes
    • Keyword research and content optimisation
    • Schema markup, Core Web Vitals and site speed
    • GEO and AEO: content built to be cited by AI Overviews and answer engines
    Search ConsoleGoogle AnalyticsMerchant CenterPython

    Took a luxury brand to #1 on Google in Kenya and #2 in the US.

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    Paid advertising

    Campaign strategy and management across Google, Meta, TikTok, LinkedIn and programmatic networks.

    • Campaign strategy and setup
    • Performance Max and Shopping campaigns
    • Remarketing and audience development
    • Cross-platform budget optimisation
    Google AdsMeta AdsTikTok AdsThe Trade Desk

    Held a steady 4.5x ROAS, and managed budgets of up to KES 300,000 a month.

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    E-commerce and Shopify

    Shopify store optimisation and Google Shopping set-up for online retailers.

    • Schema integration and technical fixes
    • Product page and mobile optimisation
    • Google Merchant Center feeds
    • Shopify customisation
    ShopifyJSON-LDMerchant CenterPython scripts

    Grew product clicks 15% through Merchant Center optimisation.

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    Analytics and reporting

    Tracking and reporting you can trust, so every shilling can be tied to a result.

    • GA4 and server-side Google Tag Manager set-up
    • Custom JavaScript tracking
    • Dashboards and automated reports
    • ROI and attribution tracking
    GA4Server-side GTMMeta PixelHotjar

    Reached 95% reporting accuracy across platforms.

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    Email marketing

    Klaviyo flows and lifecycle campaigns that bring customers back.

    • Behaviour-based email flows
    • Segmentation and personalisation
    • A/B testing
    • Customer retention campaigns
    KlaviyoZapier

    Raised retention and lifetime value by 25%.

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    Marketing automation and custom tools

    n8n workflows, reports and small internal apps that replace manual work.

    • Workflow automation in n8n and Zapier
    • Reports and data entry automation
    • AI-assisted content and research
    • Custom internal apps
    n8nPythonZapierGoogle Cloud APIs

    Saved 15+ hours a week with automated workflows.

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    Tools and platforms

    Grouped by the job they do.

    Paid media

    Budget ownership up to KES 300,000 a month
    Google Ads: Search, Display, Video, Performance Max, ShoppingMeta AdsTikTok AdsLinkedIn AdsDV360The Trade Desk
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    SEO

    Ranked #1 on Google for target keywords in Kenya
    Technical SEOSchema markupCore Web VitalsAI Overview optimisationGEO: Generative Engine OptimisationAEO: Answer Engine OptimisationSearch ConsoleMerchant CenterShopifyWordPress
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    Analytics and tracking

    Reporting accuracy of 95% across platforms
    GA4Server-side GTMMeta PixelCustom JavaScript trackingHotjarDashboards and reporting
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    Automation and building

    Scripts, workflows and internal apps
    n8nPythonZapierKlaviyoGoogle Cloud APIsHTML, CSS, JavaScriptGit
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    People and content

    Most senior marketer in my last three roles
    Leading creative teamsContent calendarsCreative briefsBudget ownershipReporting to leadership
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    Ready to start?

    Tell me about the business and the goal. A short message is enough to begin, and I reply within a day.

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    WhatsApp