Introduction to Social Media Marketing
How social platforms work for businesses, setting goals, and planning content and paid campaigns.
Certificates
Courses I’ve completed. Select an image to enlarge it. More write-ups are on my certificate site.
Foundations of Digital Marketing and E-commerce
The digital marketing mix, how customers move from discovery to purchase, and how online stores attract and keep buyers.
Attract and Engage Customers with Digital Marketing
Building customer personas, SEO and SEM basics, and using analytics to improve campaigns.
Marketing Essentials
Core programmatic advertising concepts and how cross-channel campaigns are planned and measured.
Positive Psychology: Applications and Interventions
Evidence-based practices that build strengths and well-being, and how they apply to the messages brands send.
Positive Psychology: Martin E. P. Seligman’s Visionary Science
The science of strengths, resilience and human flourishing, and what it means for how people respond to marketing.