SEO, GEO and AEO services in Kenya
Search has two front doors now: Google's results and the answers written by ChatGPT, Gemini, Perplexity and Google's AI Overviews. I work on both. Technical SEO makes your site fast, crawlable and clear to Google. GEO (generative engine optimisation) and AEO (answer engine optimisation) make your business easy for AI tools to understand, trust and recommend.
What the work involves.
- 01
Technical audit. Crawling, indexing, Core Web Vitals, mobile rendering, broken links, redirects and duplicate pages.
- 02
Indexing control. XML sitemaps, robots rules, canonical tags, and fast indexing requests through Search Console and the Indexing API.
- 03
Keyword and intent research. The long-tail searches buyers really use, each mapped to the page that should rank for it.
- 04
On-page work. Titles, meta descriptions, headings, internal links and copy that answers the search.
- 05
Schema markup. Organization, Product, Service, FAQ and Breadcrumb structured data.
- 06
Local SEO. Google Business Profile set-up and optimisation, and consistent business details across the web.
- 07
Content strategy. Topic clusters and FAQ content built around the questions customers ask before they buy.
- 08
GEO and AEO. Clear entity information, question-led answers and llms.txt, so AI assistants can understand and cite the business.
- 09
Measurement. Search Console and GA4 reports on rankings, clicks, and the leads and sales organic search brings in.
What’s included
- Technical SEO audits and fixes
- Keyword research and content optimisation
- Schema markup, Core Web Vitals and site speed
- GEO and AEO: content built to be cited by AI Overviews and answer engines
Results behind it
- Took Adele Dejak Jewellery to #1 on Google for “gold jewellery Kenya” and “brass jewellery Kenya”, and #2 in the US ahead of Bulgari and other global brands. Most of the brand’s sales come from the US and Europe.
- Cut indexing time for new pages from two weeks to 48 hours with a Python script on the Google Cloud Indexing API.
- Grew organic traffic 65% using long-tail keywords, schema markup, FAQ content and AI Overview optimisation.
SEO, GEO and AEO: common questions
- What is the difference between SEO, GEO and AEO?
- SEO (search engine optimisation) helps your pages rank in Google's results. AEO (answer engine optimisation) structures your content as clear questions and answers so it can be used for direct answers and snippets. GEO (generative engine optimisation) builds the clarity, authority and consistent mentions that lead AI tools such as ChatGPT, Gemini and Perplexity to name your business in their answers. They work together: SEO is the foundation, AEO adds structure, and GEO adds authority.
- Can you get my business recommended by ChatGPT and Google AI Overviews?
- No one can guarantee what an AI tool will say, but you can make your business much easier to cite. That means a fast, crawlable site, schema markup that states who you are and what you offer, pages that answer buyers' real questions, and consistent information about your business across the web. I optimised content for AI Overviews at Adele Dejak alongside the SEO work that took the brand to #1 in Kenya.
- How long does SEO take to show results?
- Technical fixes and new pages can be indexed within days, especially when indexing is requested directly, which is why I built an Indexing API script that cut the wait from two weeks to 48 hours. Rankings for competitive terms usually build over several months, and long-tail searches with clear buying intent tend to move first.
- Do you work on Shopify and WordPress sites?
- Yes. I have worked on Shopify and WordPress, including schema markup, Core Web Vitals, site speed, Search Console and Merchant Center.
Ready to talk about seo, geo and aeo?
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