Which ad platforms do you manage?

Google Ads (Search, Display, Video, Performance Max and Shopping), Meta Ads, TikTok Ads, LinkedIn Ads, DV360 and The Trade Desk.

What ad budgets have you managed?

Budgets of up to KES 300,000 a month. At Adele Dejak that was split across Meta (40%), Google (40%), TikTok (10%) and LinkedIn (10%).

What is ROAS and what is a good ROAS?

ROAS (return on ad spend) is revenue divided by ad spend. A 4x ROAS means four shillings back for every shilling spent. What counts as good depends on your margins, but I have held 4 to 4.5x at two companies.

Do you set up conversion tracking as well?

Yes, and it comes first. I set up GA4, server-side Google Tag Manager, Meta Pixel and custom JavaScript tracking so campaigns optimise towards real leads and sales.

Google Ads and Meta Ads management in Kenya

I plan, launch and manage paid campaigns across Google, Meta, TikTok, LinkedIn and programmatic networks, and I set up the tracking first so every shilling can be tied to a lead or a sale. Each week I test ad hooks and landing pages, and move budget towards what is working.

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What the work involves.

01
Account and tracking audit before any budget moves.
02
Campaign structure across Search, Performance Max, Shopping, Display and Video.
03
Audiences. Remarketing, and lookalikes built from first-party customer data.
04
Weekly tests of ad hooks, creative and landing pages.
05
Budget pacing and bid strategy against a target CPA or ROAS.
06
Offline conversion uploads, so campaigns learn from real sales and qualified leads.
07
Plain reports on spend, leads, sales and return.

What’s included

Campaign strategy and setup
Performance Max and Shopping campaigns
Remarketing and audience development
Cross-platform budget optimisation

Results behind it

Held a steady 4.5x ROAS generating leads for Safaricom 5G products at Deal Connect, on KES 70,000 a month.
Managed KES 300,000 a month across Meta, Google, TikTok and LinkedIn for Adele Dejak, improving ROAS by 38%.
Generated about $3,000 in weekly sales in off-peak periods with Performance Max and remarketing tests.
Ran Google and Meta ads remotely, on US hours, for Idaho Premier Landscaping in the USA.

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Paid advertising: common questions

Which ad platforms do you manage?: Google Ads (Search, Display, Video, Performance Max and Shopping), Meta Ads, TikTok Ads, LinkedIn Ads, DV360 and The Trade Desk.
What ad budgets have you managed?: Budgets of up to KES 300,000 a month. At Adele Dejak that was split across Meta (40%), Google (40%), TikTok (10%) and LinkedIn (10%).
What is ROAS and what is a good ROAS?: ROAS (return on ad spend) is revenue divided by ad spend. A 4x ROAS means four shillings back for every shilling spent. What counts as good depends on your margins, but I have held 4 to 4.5x at two companies.
Do you set up conversion tracking as well?: Yes, and it comes first. I set up GA4, server-side Google Tag Manager, Meta Pixel and custom JavaScript tracking so campaigns optimise towards real leads and sales.

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