# Elvin Saruni

> Elvin Saruni is a performance marketer and custom solutions builder in Nairobi, Kenya. He runs Google Ads and Meta Ads, technical SEO, GEO and AEO, tracking and marketing automation for Kenyan and international brands, and builds the scripts and apps that show what is working.

- Location: Nairobi, Kenya. Works with Kenyan and international brands, remotely.
- Contact: sarunielvin@gmail.com, WhatsApp +254 115 559 094, https://www.elvinsaruni.com/contact
- LinkedIn: https://www.linkedin.com/in/elvin-saruni-6b197b339/

## Services

- [SEO, GEO and AEO services in Kenya](https://www.elvinsaruni.com/services/seo-geo-aeo): Technical SEO and content optimisation to improve rankings and bring in qualified traffic, plus GEO and AEO so your content is found in AI answers as well as search results. Took a luxury brand to #1 on Google in Kenya and #2 in the US.
- [Google Ads and Meta Ads management in Kenya](https://www.elvinsaruni.com/services/paid-advertising): Campaign strategy and management across Google, Meta, TikTok, LinkedIn and programmatic networks. Held a steady 4.5x ROAS, and managed budgets of up to KES 300,000 a month.
- [Shopify SEO and e-commerce growth](https://www.elvinsaruni.com/services/shopify-ecommerce): Shopify store optimisation and Google Shopping set-up for online retailers. Grew product clicks 15% through Merchant Center optimisation.
- [GA4, server-side tracking and marketing dashboards](https://www.elvinsaruni.com/services/analytics-tracking): Tracking and reporting you can trust, so every shilling can be tied to a result. Reached 95% reporting accuracy across platforms.
- [Klaviyo email marketing and retention](https://www.elvinsaruni.com/services/email-marketing): Klaviyo flows and lifecycle campaigns that bring customers back. Raised retention and lifetime value by 25%.
- [Marketing automation with n8n, and custom business tools](https://www.elvinsaruni.com/services/marketing-automation): n8n workflows, reports and small internal apps that replace manual work. Saved 15+ hours a week with automated workflows.

## Results

- [Results and case studies](https://www.elvinsaruni.com/accomplishments): 38% ROAS improvement across Meta and Google; #1 on Google for “gold jewellery Kenya”; #2 in the US, ahead of global brands; $3,000 weekly sales in off-peak periods; 93% faster URL indexing: two weeks to 48 hours; 63.4% month-on-month engagement growth.

## Writing

- [GEO vs SEO in 2026: How to Get Your Business Recommended by ChatGPT, Gemini and Google AI](https://pinnate-chip-80b.notion.site/GEO-vs-SEO-in-2026-How-to-Get-Your-Business-Recommended-by-ChatGPT-Gemini-and-Google-AI-4155b12a5f8180b0b674cb8fd8d480bf): More buyers now ask an AI tool and get one answer that names two or three businesses. What GEO is, how it differs from SEO and AEO, and seven steps to start this week.
- [Is Marketing Worth It? The Truth Nobody’s Telling You (A 24-Year-Old’s Crisis That Reveals Everything)](https://pinnate-chip-80b.notion.site/Is-Marketing-Worth-It-The-Truth-Nobody-s-Telling-You-A-24-Year-Old-s-Crisis-That-Reveals-Everythin-1904d6a4b7664a2ea84c6d5a5e758541): A junior marketer asks whether the career is still worth it as AI speeds up. Why the real question is about identity and where the value is moving, not just about one job.
- [2042: Your Marketing Job Doesn’t Exist. Here’s What Replaces It and How to Prepare Now](https://app.notion.com/p/2042-Your-Marketing-Job-Doesn-t-Exist-Here-s-What-Replaces-It-And-How-to-Prepare-Now-2955b12a5f81806c8629dc6f34b55dea)

## Optional

- [Full profile for AI assistants](https://www.elvinsaruni.com/llms-full.txt)
- [Skills and tools](https://www.elvinsaruni.com/skills)
- [Certificates](https://www.elvinsaruni.com/certificates)