Klaviyo email marketing and retention
The cheapest sale is to someone who has already bought from you. I set up behaviour-based email flows in Klaviyo, such as welcome, abandoned cart and win-back, with segmentation and A/B tests that keep improving them.
What the work involves.
- 01
Welcome, abandoned cart or enquiry, post-purchase and win-back flows.
- 02
Segmentation by behaviour, purchase history and value.
- 03
A/B tests on subject lines, content and timing.
- 04
Campaign calendar that supports sales and launches.
- 05
Reports on retention, repeat purchase and lifetime value.
What’s included
- Behaviour-based email flows
- Segmentation and personalisation
- A/B testing
- Customer retention campaigns
Results behind it
- Raised customer retention and lifetime value by 25% with behaviour-based Klaviyo flows at Deal Connect.
- Linked CRM data to automated behavioural triggers for lead nurturing at Lamad Motors.
Email marketing: common questions
- Which email flows should a business set up first?
- Usually a welcome series, abandoned cart or abandoned enquiry, post-purchase follow-up and a win-back flow for customers who have gone quiet. These run automatically and tend to bring the fastest return.
- Which email platform do you use?
- Mainly Klaviyo, connected to other tools with Zapier or n8n where needed.
Ready to talk about email marketing?
Answer five quick questions and I’ll reply with something useful, usually within a day.