What is server-side tracking?

Server-side tracking sends conversion data through a server you control instead of relying only on the visitor's browser. Fewer events are lost to ad blockers and browser privacy limits, so ad platforms get better data to optimise with.

Why don't my Google Ads, Meta and GA4 numbers match?

Each platform counts conversions differently, and browser tracking misses some events. A clean GA4 set-up, consistent event names and server-side tagging bring the numbers much closer together.

Can you build automated reports?

Yes. I build dashboards and automated reports with GA4, Google Sheets, Python and n8n, so the numbers arrive without manual copying.

GA4, server-side tracking and marketing dashboards

If your numbers disagree between Google Ads, Meta and your sales records, every decision is a guess. I set up GA4, server-side Google Tag Manager and custom JavaScript tracking, then build dashboards and automated reports so you can see which channels bring leads and revenue.

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What the work involves.

01
A measurement plan. Which actions count as leads and sales.
02
GA4 set-up with clean, consistent events.
03
Server-side Google Tag Manager and custom JavaScript tracking.
04
Meta Pixel and offline conversion uploads.
05
Attribution that shows which channel brought each lead or sale.
06
Dashboards and automated reports for leadership.

What’s included

GA4 and server-side Google Tag Manager set-up
Custom JavaScript tracking
Dashboards and automated reports
ROI and attribution tracking

Results behind it

Set up server-side Google Tag Manager with custom JavaScript tracking at Deal Connect, reaching 95% reporting accuracy across platforms.
Built Google Tag Manager tracking and a real-time KPI dashboard for leadership at Lamad Motors.
Produce management reports and automated data entry for Mangu Auto and Hardware.

See the full results and case studies

Analytics and reporting: common questions

What is server-side tracking?: Server-side tracking sends conversion data through a server you control instead of relying only on the visitor's browser. Fewer events are lost to ad blockers and browser privacy limits, so ad platforms get better data to optimise with.
Why don't my Google Ads, Meta and GA4 numbers match?: Each platform counts conversions differently, and browser tracking misses some events. A clean GA4 set-up, consistent event names and server-side tagging bring the numbers much closer together.
Can you build automated reports?: Yes. I build dashboards and automated reports with GA4, Google Sheets, Python and n8n, so the numbers arrive without manual copying.

Ready to talk about analytics and reporting?

Answer five quick questions and I’ll reply with something useful, usually within a day.

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