Results and case studies.

Results by employer and market, with the budget I managed and what I did to get there. Clients and employers in Kenya, the US and Europe.

Results for brands in

Adele Dejak JewelleryUS, Europe and Kenya
Idaho Premier LandscapingUSA
Deal ConnectSafaricom 5G, Kenya
Lamad MotorsKenya
Mangu Auto and HardwareIsuzu dealer, Kenya

The numbers.

on Google in Kenya for “gold jewellery Kenya”, and #2 in the US ahead of global brands

Adele Dejak Jewellery, 2025

4.5x

steady ROAS generating leads for Safaricom 5G products

Deal Connect, 2025 to 2026

38%

ROAS improvement across Meta and Google

Adele Dejak Jewellery

30%

revenue lift from high-intent funnels and personalised ad sequences

Lamad Motors, 2023 to 2024

48 hrs

to index new pages, down from two weeks, with a custom Indexing API script

Adele Dejak Jewellery

95%

reporting accuracy across platforms with server-side tracking

Deal Connect

25%

higher retention and lifetime value from behaviour-based Klaviyo flows

Deal Connect

15+ hrs

saved every week with n8n workflows

Adele Dejak Jewellery

Built for businesses

Mangu Auto Partner Programme

Live site for an in-person activation, 15 and 16 October 2026

A mobile-first sign-up site for mechanics and fleet owners buying genuine Isuzu parts. Visitors pick their type, then complete a short multi-step form built for phones. It also explains the monthly partner rewards.

View the live site

Mangu Rider app

Internal app for Mangu Auto and Hardware

A rider app built for the company’s day-to-day operations, alongside the management reports and automations I produce for the business.

Open the app

Google indexing automation

Custom Python script on the Google Cloud Indexing API, built at Adele Dejak

New and updated pages used to wait about two weeks to show up in Google. I wrote a script that sends each changed URL to Google through the Indexing API, asking its crawlers to review the page again. Updates to titles, schema and content were picked up sooner, so the SEO work reached search results and rankings faster.

Two weeks to 48 hours93% fasterUp to 200 URLs a day

I later built n8n workflows for indexing alerts at Deal Connect.

Deal Connect Ltd Team Lead, Oct 2025 to Apr 2026, remote

Marketed Safaricom 5G, 5G fiber and MiFi products on KES 70,000 a month in ad spend. Reported to the CEO and CMO.

Generated leads through Google Ads and Meta at a steady 4.5x ROAS, testing ad hooks and landing pages every week.
Set up server-side Google Tag Manager with custom JavaScript tracking on my own. Reporting accuracy across platforms reached 95%.
Raised customer retention and lifetime value by 25% with behaviour-based email flows in Klaviyo.
Led an email marketer, a graphic designer and a photographer, running the content calendar, creative briefs and delivery schedule.
Built n8n workflows for content creation, daily research and indexing alerts.

Adele Dejak Jewellery Executive, then Team Lead, Jan to Sep 2025

Luxury jewellery brand. Most sales come from customers in the US and Europe, with a smaller high-end audience in Kenya’s upmarket neighbourhoods. Managed KES 300,000 a month across Meta (40%), Google (40%), TikTok (10%) and LinkedIn (10%).

Improved ROAS by 38% and held it at 4 to 4.5x.
Reached #1 on Google for “gold jewellery Kenya” and “brass jewellery Kenya”, and #2 in the US, ahead of Bulgari and other global brands, using long-tail keywords, schema markup and FAQ content.
Generated about $3,000 in weekly sales in off-peak periods with Performance Max and remarketing tests.
Grew engagement 63.4% month on month, to 227K tracked events from 16K active users.
Wrote a Python script using the Google Cloud Indexing API that cut URL indexing time from two weeks to 48 hours (93% faster), submitting up to 200 URLs a day.
Optimised content for AI Overviews and built n8n workflows for keyword research, content distribution and reporting that saved 15+ hours a week.

How I took Adele Dejak to #1 on Google The SEO playbook

Targeted long-tail keywords that buyers in Kenya and abroad were actually searching, like “gold jewellery Kenya” and “brass jewellery Kenya”.
Added schema markup and FAQ content so Google could read and trust each page, and fixed pagination, rendering and speed on Shopify.
Wrote a Python script on the Google Cloud Indexing API so new and changed pages were indexed within 48 hours, not two weeks.
Optimised content for AI Overviews and automated keyword research and reporting in n8n. The result: #1 in Kenya and #2 in the US, ahead of Bulgari.

Watch: my SEO strategy for Adele Dejak Video walkthrough

In this video I review the SEO strategy that helped Adele Dejak rank on Google and improved its organic rankings.

If the player doesn’t load, watch it on YouTube.

Lighthouse report for adeledejak.com/en-ke showing Performance 75, Accessibility 78, Best Practices 93 and SEO 85 — Lighthouse report for adeledejak.com/en-ke, run in Chrome DevTools in 2025: Performance 75, Accessibility 78, Best Practices 93, SEO 85. Select the image to enlarge it.

Idaho Premier Landscaping, USA Freelance media buyer, 2022, 3 months, remote on US hours

A US landscaping business. I won the client through LinkedIn outreach.

Ran Google Ads and Meta ads for the business and helped it scale.
Optimised the company’s Google Business Profile.
Trained the new digital assistant they hired as the workload grew.

Lamad Motors Technical SEO and Performance Marketing, Jan 2023 to Dec 2024

First dedicated digital marketing hire at an automotive dealership.

Lifted revenue by 30% with high-intent funnels and personalised ad sequences based on attribution data.
Linked CRM data to automated behavioural triggers for lead nurturing, tracked against CPA, CAC and LTV.
Built Google Tag Manager tracking with custom JavaScript, giving leadership a real-time KPI dashboard.